Wednesday, January 13, 2016

5210 Jeffco

Jefferson County Public Health is excited to be using the 5210 message campaign aimed at improving child health by promoting healthy eating and physical activity.  5210 Jeffco is adapted from 5210 Let’s Go!, a program started in 2006 by The Barbara Bush Children’s Hospital at Maine Medical Center.   5210 Jeffco reminds every one of four healthy habits to aim for each day:

*Keep TV/computer out of the bedroom.  No screen time under the age of 2.

The 5210 Jeffco message will be used by public health and our partners to educate and inspire community members where they live, learn, work, and play.  The message encourages awareness and action with easy-to-remember messages and vivid educational materials.

Early childhood, from birth to age five, is an extremely important developmental time of life when many health habits are formed, habits that can have lifelong impacts on health.  Across the nation and in Colorado, young children are not getting enough physical activity or consuming the daily recommended amounts of fruits and vegetables. In Jefferson County, one in five children and over half of all adults are considered overweight or obese. Obesity is associated with many chronic diseases, such as diabetes, cardiovascular disease and cancer.   Jefferson County’s 2013 Community Health Assessment shows that rates of these chronic diseases are on the rise.

Jefferson County Public Health supports the behavior changes promoted by the 5210 messages as important educational messages that can help reduce obesity rates among Jeffco’s children. It is our goal that the 5210 Jeffco message does more than educate, but also inspires community change through policies that support healthy environments for all.   

We are looking for opportunities to promote 5210 Jeffco throughout the county as we work in collaboration with early childhood partners.  5210 Jeffco messaging will also be used by the Jefferson County Community Health Network coalitions working to improve health for everyone in the County.

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